[Chitika Newsletter] Mobile Is Not Web

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Let me Re-Phrase: Mobile Is Not Web

1.9 billion people on the web - and 4.6 billion on mobile phones. Mobile is here to stay, and you can't treat it like the rest of the web.  The power of the click is replaced by one-touch phone calls, and the right Ad means everything. 

Initial results of the mobile ads on the Chitika network have seen a 76% jump in user engagement. Across the Chitika network, mobile traffic grew 500% over the past year. Stay tuned for updates on the rollout of the mobile ads. 

 

New to LAX: Map-Enabled Local Ads

Chitika's Local Ad Exchange (LAX) now features local ads with embedded maps.  Local is now even more local, and users will be able to see exactly where they need to go.

Announcing On-Site Search Ads

One of the highest forms of monetization for publishers is when a user searches for something and your site reponds with a search results page. Chitika has recently announced an on-site search option for publishers that get such on-site search traffic. 

If your site receives more than 5,000 searches per day of search traffic, please contact Chitika Support with information about your site and the traffic you get, to get started with On-Site Search ads.

(Chitika On-Site Search Ad example on Salary.com)

Chitika Research Director Speaks at SMX Mobile Search Panel

We know mobile.  Research Director Daniel Ruby joined executives from Microsoft, Google, and other leading search companies at SMX East, talking about mobile search marketing. You can check out all of Chitika's research at chitika.com/research

Contacting Chitika

Premium Publishers: If you make more than $10,000 a month in advertising revenue, our publisher sales might be able to help you with custom solutions and account management. Please contact sales [at] chitika [dot] com with information about your site and amount of traffic.

 

                     

Customer Support/Tech Assistance, please submit a ticket here.

We'd love to hear from you about how Chitika is working out for you and if you have any suggestions. Please drop us a note by submitting feedback here.

Phone: 508.449.3870
Toll Free: 866.441.7203

By the Numbers

Venkat Kolluri, Chitika CEO Interview: AdExchanger

 

 Chitika Offering Local Ad Exchange

Where will we be next?

 

In the News:

I have often wondered aloud why there has been no competitor to Adsense in local search. Now search-based online ad network Chitika has announced its LAX Local Ad Exchange.  Read More.

Like CityGrid it will span platforms and reach into mobile. There will also be an emphasis on PPCall in mobile. Read More.

For Yellowbook, the exchange offers a way to better monetize its own local traffic while offering its existing advertisers broader
reach. Read More.

 

1800 West Park Drive Suite 300 Westboro, MA 01581 US | Phone: 508.449.3870 | Toll Free: 866.441.7203 | Fax: 508.485.4745 |  Contact Us

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